About
SAFORS Automotive
From a precision machining workshop to a global automotive parts manufacturer — our journey spans three decades of continuous improvement.
Three Decades of
Precision Engineering
SAFORS Automotive Technology was founded in 1996as a precision machining workshop in Hangzhou, Zhejiang Province — the heart of China's automotive manufacturing corridor.
Over the past three decades, we have grown into a 50,000㎡ manufacturing campus employing over 500+ people. Our product portfolio has expanded from chassis components to six full categories covering over 2,400 SKUs.
Today, SAFORS exports to more than 30+ countries across six continents. We serve independent garages, wholesale distributors, fleet operators, and collision repair centers with parts that meet or exceed OE specifications.
Our Mission
To deliver precision-engineered automotive components that make repair shops more profitable, distributors more competitive, and fleets more reliable — all while maintaining the highest standards of quality and value.
Our Vision
To be the most trusted aftermarket parts partner globally — known for uncompromising quality, exceptional service, and continuous innovation in automotive component manufacturing.
Our Values
Precision in everything we do. Integrity in every transaction. Partnership with every customer. Innovation in every product. Sustainability in every process.
Our Global Presence
Strategic hubs connecting our Hangzhou headquarters to customers in over 30 countries.
Hangzhou
China
Global HQ & Manufacturing
50,000㎡ campus housing R&D, production, testing, and global logistics.
Los Angeles
USA
West Coast Distribution
Regional warehouse serving North American distributors with 48H delivery.
Rotterdam
Netherlands
European Logistics Hub
Strategic EU gateway for rapid distribution across European markets.
Dubai
UAE
MENA Distribution Center
Serving Middle East and North Africa markets with regional stock.
Singapore
Singapore
Asia-Pacific Logistics Hub
Regional hub for Southeast Asia, Australia, and New Zealand markets.
Panama City
Panama
Latin America Gateway
Gateway for Central and South American distribution networks.
Our Journey
Key milestones in three decades of automotive component manufacturing.
Foundation
SAFORS founded as a precision machining workshop in Hangzhou, specializing in chassis components for domestic OEM suppliers.
Export Begins
First international orders to Southeast Asia and Middle East. Company establishes dedicated export division.
ISO 9001 Certification
Achieved ISO 9001:2008 certification. Implemented comprehensive quality management system across all production lines.
Facility Expansion
Moved to new 50,000㎡ campus. Added cooling system and electrical component production lines.
IATF 16949 Certified
Achieved IATF 16949:2016 certification for chassis and powertrain product lines.
Global Expansion
Opened distribution hubs in Los Angeles, Rotterdam, and Dubai. Reached 30+ country export footprint.
CAPA & DOT Certification
Body panel line achieved CAPA certification. Lighting products certified to DOT and E-mark standards.
Digital Transformation
Launched B2B e-commerce platform, EDI/API integration for distributor partners, and AI-powered quality inspection systems.
Meet the Export Team
Our international sales team speaks your language — literally and figuratively. Dedicated account managers for every region.
David Zhang
VP, International Sales
Global Accounts
Maria Santos
Regional Sales Director
North & South America
Ahmed Al-Rashid
Regional Sales Director
MENA & Africa
Lena Weber
Regional Sales Director
Europe
Kevin Chen
Key Account Manager
Southeast Asia & Oceania
Priya Sharma
Customer Success Lead
Global Support
Tomás Rivera
Technical Sales Engineer
Latin America
Wei Liu
Export Operations Manager
Logistics & Compliance